The 2025 Polariser® Report is now LIVE.
Fading in the face of the communications onslaught, consumers are zoning out. To make an impression, brands must be more meaningful, more provocative, more polarising.
But in the UK Food and Beverages market, which brands truly are cutting through the noise and how do UK consumers really view what they do?
In a survey of 2,000 UK consumers, covering 100 leading and challenger F&B brands, Kastner London's setting out to answer these very questions and more:
Together with GWI we identify trends to watch out for in 2026
Insight and opinion from brand leaders in F&B
The Polariser® Index of 100 F&B brands
Category trends and opportunities to cut through the noise.
