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When Kastner London talks about Polariser brands, what do we mean? You might think it's all about love and hate but, actually, we're much more focussed on combating indifference.

Here’s one way to Polarise and overcome indifference - make sure you understand the role your brand plays in culture.

Welcome to the Indifference Dilemma. Because with 63.3% of UK consumers saying they couldn’t care less what a brand says or does, while marketers chase reach, impressions and engagement, most consumers have simply switched off.

Why do brands need the Polariser Principles? Problems, problems...

People & culture

Kastner gathered the brightest creative sparks from across our network in the stunning town of Mondsee

For early-bird access to our 2025 Polariser Report, register today.

People & culture

Say hello to Maddie, our senior designer. Maddie joined at the start of the year and has been helping us, alongside our other brilliant designers and creatives, level up our work ever since. She’s a star!

Against the grain: Why every brand needs a villain

The clarity effect: how conviction sparks devotion

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