Welcome to the Indifference Dilemma. Because with 63.3% of UK consumers saying they couldn’t care less what a brand says or does, while marketers chase reach, impressions and engagement, most consumers have simply switched off.

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Welcome to the Indifference Dilemma. Because with 63.3% of UK consumers saying they couldn’t care less what a brand says or does, while marketers chase reach, impressions and engagement, most consumers have simply switched off.